Aditya Birla’s Game-Changer: Can UltraTech Shake Up Wires & Cables as Grasim Did with Paints?
After shaking up India’s paints industry with its bold pricing strategies, the Aditya Birla Group is now shifting its focus to another major industry – the ₹82,000 crore wires and cables market. This time, the company is leveraging UltraTech Cement Ltd., its flagship brand in the cement sector, to make its move. With an aggressive … Read more